Classical economics assumes we’re all rational consumers making logical choices based on the best financial information. But behavioral economics adds psychology and an understanding of human nature to the mix, recognizing us as emotional—and at times irrational—human beings.
“Thinking Money: The Psychology Behind Our Best and Worst Financial Decisions” is a new, hour-long documentary that reveals our natural behavioral biases—and provides innovative solutions to get us on the path to financial security.
Now airing on public television stations nationwide in collaboration with American Public Television. Contact your local public television station to find out when the program will air, or to request an airing, in your community.
Today's consumers have far more choices—for everything from jam to mutual funds—than existed in the past. So, how does the brain work when faced with many choices?